17 November 2022
As a commitment to producing high-quality products, PT Savoria Kreasi Rasa always carries out the production process by strict safety standards, to ensure that all products made for the consumers are produced in a halal manner and are halal certified.
Last October, the Indonesia Halal Training & Education Center (IHATEC), one of the largest Halal competency certification institutions in Indonesia, held the TOP Halal Award 2022. On this occasion, PT Savoria Kreasi Rasa leading brand ("FOX'S") won an award for the highest visibility of the halal index in the candy product category. The results of this award were made based on a survey involving up to 1,300 respondents from five major cities in Indonesia, including Jakarta, Semarang, Surabaya, Medan, and Makassar.
In the process, IHATEC divides the assessment into two elements, which are the brand element and the halal element. Three parameters define brand elements, including top-of-mind halal brand awareness, last usage, and future intention of the halal brand. Meanwhile, the parameters of the halal element are divided into four, comprising the perception of halal on product communication, materials, production processes, and product packaging.
With this achievement, PT Savoria Kreasi Rasa aims to continuously improve product quality and ensure consumer confidence in the halal products offered.